Mens Rolex Watches

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Synonymous with "status symbol," Rolex fashions the world's most sought after luxury watches. Founded in London and headquartered in Geneva, the Rolex brand name was trademarked in November 1915, named after the French phrase, "horlogerie exquise" or "exquisite clockwork."

Rolex is notable for creating the first waterproof watch, originally termed the "Oyster," in 1923. The Rolex DateJust is the first watch to feature a date dial that automatically changes on its own, further innovated by the "Day-Date" model, whose day and date automatically adjusted. The GMT Master watch became the first watch to show two time zones at the same time. Finally, Rolex was the first watch brand to be certified as "chronometer" - a Swiss standard of precision.

Rolex watches are bound together with an "Oyster case" which has a torque measurement of 5 newton meters. This case can only be opened by a certified Rolex repair person, as it requires specialized tools and know-how. In 1970, the "Triplock Winding Crown" winder was engineered to guarantee waterproofness. In all, Rolex watches are battery-free, and self-winding.

Men's Rolex watches are famous for genuine luxury construction materials that include pure gold, platinum and diamond hour markers and bezels, with some models whose MSRPs reach into the tens of thousands of dollars.


Rolex Air-King

Rolex DateJust

Rolex Day-Date


Rolex Daytona

Rolex GMT Master II

Rolex Milgauss


Rolex Oyster Perpetual

Rolex Prince

Rolex Sea-Dweller


Rolex Submariner

Rolex Turn-O-Graph

Rolex Yacht-Master